Help Center
Leak detection
What each leak pattern means and how to fix it.
6 articles
The 147 leak patterns, categorized
A map of every leak type Omesta detects, grouped by source.
4 min read
Wasted ad spend. How we detect it
Zero-ROAS keywords, fatigued creatives, and audience overlap.
3 min read
Attribution hole detection
Pixels firing in the wrong order, missing UTMs, and the revenue you're not attributing.
4 min read
Refund velocity flags
When refund rate spikes, what it usually means, and how to diagnose.
3 min read
Creative fatigue detection
When a winning ad has run its course, and the signals that prove it.
2 min read
Campaign overlap detection
When you're paying Meta (or Google) twice for the same click.
3 min read
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