The 147 leak patterns, categorized
A map of every leak type Omesta detects, grouped by source.
Omesta's detection catalog sits at 147 patterns today, grouped into six families.
Payment leaks (38 patterns)
Failed charges, decline-routing errors, expired-card surge, retry-gap windows, dispute-prone segments, subscription-renewal blind spots.
Ad-spend leaks (41 patterns)
Broken attribution (UTM-less landing pages, broken pixels), keyword waste, audience overlap, creative fatigue, dayparting errors, geo misallocation.
Store leaks (29 patterns)
Negative-margin products, shipping-cost creep, refund velocity spikes, abandoned checkouts on specific devices, inventory-driven cancellation.
Subscription leaks (21 patterns)
Voluntary-churn signals, involuntary churn, downgrade leaks, trial-to-paid conversion gaps, price-sensitive cohort detection.
Attribution leaks (12 patterns)
Missing conversions, double-counted conversions, attribution-window mismatches, last-click vs first-click blindspots.
Data-quality leaks (6 patterns)
Duplicate customers, orphaned charges, timezone drift, currency conversion gaps, missing GA events, webhook backlog.
Each pattern has its own detection page with a specific fix playbook.