Customizing dunning email copy
Template variables, tone presets, and AI-assisted rewrites.
Every dunning email in Omesta is editable. Copy, subject line, button text, timing.
Template variables
Use {{customer_first_name}}, {{plan_name}}, {{amount}}, {{last_4}}, {{retry_date}}, {{update_card_url}}. These get substituted at send time.
Tone presets
Three one-click presets: Friendly, Direct, Formal. Each adjusts copy across all five default emails simultaneously. You can further edit any individual email afterward.
AI-assisted rewrites
Click "Rewrite with AI" on any email and describe the tone you want ("more urgent," "more B2B," "add social proof"). The model returns three variants; you pick one or edit further.
Testing
Send yourself a test with real variable substitution using the Test send button. Changes to live templates take effect on the next retry cycle. They never modify in-flight sequences.